The Social Media Factory (SMF) was founded by Peter Cowley & Matt Campion.

Peter Cowley is Founder & MD of The Social Media Factory, a company specialising in Social Media for the Entertainment Industry. SMF is a commercially driven, dynamic multi-platform, social management, content producer that operates in the UK & USA. Peter is also Founder of Spirit Digital Media Ltd, a sister company of SMF.
Previous To SMF and Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International. Peter has spent his working career in content (Spirit & Endemol), internet portals & access (Freeserve/Orange), marketing (Videotron/ Cable & Wireless) and advertising (BBH).
Peter is a non-executive director at Enteraction and Yospace and is a trustee at YouthNet

Matt Campion is Founder & Creative Director of The Social Media Factory
Matt is a leading content Producer for Television, Digital and Social platforms. He has extensive experience producing and directing highly successful interactive TV and multi-platform formats as well as managing a portfolio of successful Social Campaigns in the TV, Film and Gaming Industries. As Executive Producer Matt has launched several digital television channels including, Gala TV, NTL’s Broadband UK and more recently Paversshoes.tv on Sky 659.
SMF prides itself in being Commercially Creative. We have a proven track record in producing innovative content and dynamic strategies helping our clients build big audiences that can be monetised.